Dissent Advisory logo

Built work.
Not billed hours.

Most founder support is sold as advisory time. We sell finished work. A deliverable, a deadline, a price.

The Position
A specific deliverable.A specific timeline.A specific price.
How founder support is usually sold
"Let's start with a 3-month retainer and figure out scope as we go."
·You commit before you know what you're getting
·Vague scope, open-ended timeline, recurring invoices
·The deliverable, when it arrives, is often a slide deck about the work — not the work itself
·You can't put a dollar value on what you got — only on what you spent
How Dissent Launchpad sells it
"You buy the output. We define the scope. You see the price before you commit."
+A brand book. A pitch deck. A GTM plan. A revenue model. A landing page. The thing itself.
+Scope defined upfront. Timeline agreed before work begins. One revision cycle included.
+You know exactly what you'll get and when you'll get it — before the engagement begins
+Easy to value. Easy to compare. Easy to budget. The way founder spend should work.
18.
The Catalogue

Eighteen things
we actually build.

Five categories — brand, website, pitch, strategy, content. Each item is a finished output, not a project type. You pick what you need. We build it. You ship it. No retainers. No recurring scope creep.

01 / 05

Brand & Identity

04 deliverables · scroll →
BRAND-01
2 weeks

Brand Foundation

The strategic layer underneath the visual identity. Built before any logo work — because the visual should follow the story.

Includes
Brand positioning statement
Target audience & ICP profile
Voice & tone guidelines
Messaging hierarchy
Core narrative document
BRAND-02
3–4 weeks

Brand Book

Complete visual identity system — logo, type, colour, photography direction. Working document your team can use unsupervised.

Includes
Logo system (primary, mark, wordmark)
Type system & hierarchy
Colour palette (hex / RGB / Pantone)
Photography & illustration direction
40–60 page PDF + source files
BRAND-03
1–2 weeks

Naming Exercise

Strategic naming for a company, product, or sub-brand. Workshop, longlist, shortlist with rationale, availability check.

Includes
Naming brief workshop
Longlist of 30–50 candidates
Shortlist of 5–8 with rationale
Trademark & domain availability check
BRAND-04
4–6 weeks

Brand Refresh

For existing companies repositioning or moving markets. Audit current identity, shift positioning, rebuild visual system without throwing away equity.

Includes
Existing brand audit
Repositioning strategy
Visual system refresh
Migration plan & rollout
02 / 05

Website & Digital

03 deliverables · scroll →
WEB-01
2 weeks

Landing Page

Single-page site for early-stage founders. Designed to convert traffic, capture intent, and represent the company seriously.

Includes
Copy (hero, value prop, CTA)
Custom design on your brand
Responsive, fast-loading build
Vercel / Netlify deployment
WEB-02
4–6 weeks

Marketing Website

Multi-page site for companies past initial traction. Full copy, design, build, CMS so your team can update content independently.

Includes
5–8 page sitemap with full copy
Custom design on brand system
CMS-backed (Webflow / Sanity)
SEO, analytics, schema markup
Deployment & handover
WEB-03
2 weeks

Investor Microsite

Purpose-built microsite for an active fundraise. Long-form deal narrative, password-protected, replaces sending PDFs over WhatsApp.

Includes
Deal narrative copy
Founder & team section
Traction / metrics dashboard
Password protection
Data room link integration
03 / 05

Pitch & Investor Materials

04 deliverables · scroll →
PITCH-01
2–3 weeks

Pitch Deck

The full investor deck — narrative, structure, design. Built collaboratively so the story is yours, not a template we filled in.

Includes
Narrative architecture
12–18 slides with copy
Custom design on brand
Objection-handling appendix
One revision cycle
PITCH-02
1 week

Executive Summary

One-page investor brief — the document you send before the deck. Punchy, structured, designed to earn the first meeting.

Includes
One-page summary (PDF + editable)
Headline, problem, solution, ask
Designed on brand system
PITCH-03
2–3 weeks

Investor Memo

Long-form deal memo for sophisticated investors. 6–10 pages in the structure VCs use internally. For Series A and beyond.

Includes
6–10 page memo (PDF + editable)
Market, product, model, traction, team
Risks & mitigations
Designed for partner-level reading
PITCH-04
2 weeks

Sales Deck

For B2B founders selling to enterprise. The deck your team uses on customer calls — built for revenue, not for raising.

Includes
10–15 slide enterprise deck
Customer-problem-led narrative
Case study / proof slides
Editable for sales customisation
04 / 05

Strategy Documents

04 deliverables · scroll →
STRAT-01
3 weeks

Go-to-Market Plan

A working document — not a slide deck. Channel strategy, ICP, sales motion, 90-day execution sequence. The thing you actually run from.

Includes
ICP & segment prioritisation
Channel mix & rationale
Sales motion framework
90-day plan with KPIs
Budget framework
STRAT-02
2–3 weeks

Revenue Model

36-month operating model — built bottom-up from your unit economics, not top-down from a TAM slide. Investor-grade, defensible, editable.

Includes
36-month P&L, cash, headcount
Unit economics layer
Three scenarios (base/up/down)
Funding & runway analysis
Editable Excel + reviewer guide
STRAT-03
2 weeks

Pricing Strategy

For founders with a product but no defensible pricing structure. Architecture, packaging, positioning, recommended pricing sheet.

Includes
Competitive pricing teardown
Packaging & tier architecture
Recommended pricing sheet
Discount / negotiation framework
STRAT-04
1–2 weeks

Competitive Landscape

Market map with positioning analysis. Who else is in the space, where they sit, where the white space is. The slide investors look at twice.

Includes
Competitor research (8–15 players)
2x2 / quadrant maps
Feature comparison matrix
White space analysis
05 / 05

Launch & Content

03 deliverables · scroll →
CONTENT-01
2 weeks

Launch Content Pack

30-day content runway for a product launch or company unveil. LinkedIn posts, X threads, founder POV — all written, on-brand, scheduled-ready.

Includes
30-day content calendar
10 long posts (LinkedIn / X)
5 founder POV pieces
Visual assets & templates
Distribution playbook
CONTENT-02
1–2 weeks

Founder Story

Long-form essay positioning the founder. Built from interviews, not templates. Written so it sounds like you. Runs on blog, LinkedIn, in decks.

Includes
2–3 hour founder interview
1500–2500 word essay
Two revision cycles
Distribution-ready formatting
CONTENT-03
1 week each

Customer Case Studies

For B2B founders with customers but no written proof. Interview, structured narrative, results documented, designed output. Priced per case study.

Includes
Customer interview (45 min)
800–1200 word case study
Quantified results section
Designed PDF + web version

Don't see what you need?

The catalogue is the most-asked-for set, not an exhaustive list. If your need is adjacent — investor outreach plans, hiring playbooks, partnership documents, technical white papers, financial dashboards — write to us. We scope. We quote. We build.

How a Deliverable Runs

Four stages.
One finished output.

Same process for every deliverable in the catalogue. No discovery phase that bills separately. No retainer commitment.

01
Stage One

Brief

A 30-minute call to scope. We confirm exactly what you'll get, when you'll get it, and what the price is. If we don't think we're the right fit, we say so before you sign anything.

02
Stage Two

Build

We work. You work. One sync mid-way to align on direction. Most deliverables don't need more than that — and we've found that founders prefer fewer, sharper conversations to a recurring weekly call.

03
Stage Three

Review

First version delivered. One round of revisions included — substantive, not just typos. We push back if your edits would make the deliverable worse, and we agree if you're right about the change.

04
Stage Four

Ship

Final version, source files, working documents — handed over cleanly. You own everything. We don't lock you into our tooling, our team, or the next engagement.

Bundled Tracks

Or take it as
a package.

Some founders know exactly which deliverables they need. Others want a curated bundle for a specific stage. Tracks pre-bundle the most common founder scenarios — same deliverables, sequenced and priced as one engagement.

01

Origins

For first-time founders · Idea → Launch

Going from idea to first launch. Brand, landing page, deck, the strategy work to get from "we're working on something" to "we're shipping something."

Brand FoundationBrand Book (lite)Landing PagePitch DeckLaunch Content Pack
Brief us →
02

Fundraise

Pre-seed → Series A

Everything you need before walking into investor meetings. Built around the deck, the model, the materials investors actually evaluate you on.

Pitch DeckExecutive SummaryRevenue ModelInvestor MicrositeCompetitive Landscape
Brief us →
03

Rocketship

Post-PMF founders

For founders past PMF, scaling go-to-market deliberately. The bundle for companies past the early chaos and ready to operationalise growth.

Brand RefreshMarketing WebsiteGo-to-Market PlanSales DeckPricing Strategy
Brief us →
04

Studios

Custom engagement

For founders whose needs don't fit a track — or who want ongoing access across multiple deliverables. Custom-scoped, sequenced to your timeline.

Custom mixQuarterly windowNamed partnerDiscount over à la carte
Brief us →

Brief Us

Tell us what to build.
We'll come back with scope.

Pick a deliverable, ask for a track, or describe what you actually need. We'll come back within 2 working days with scope, timeline, and price. No discovery call invoices. No retainer pitches.

Reviewed by a practitioner.
Response within 2 working days.

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